Model scouting is a delicate balance of understanding the industry’s needs while recognizing the potential in individuals. Assigning the right model to the right job is crucial to both the model’s success and the client’s satisfaction. Whether you’re scouting for runway models, commercial campaigns, or editorial shoots, the process of selecting and assigning models requires a keen eye, a deep understanding of the industry, and intuition. Here are ten tips to help model scouts assign the perfect model for any job.
1. Know the Client’s Vision
The first step to making a good assignment is understanding the client’s vision and requirements. Different clients seek various attributes in a model, whether it’s for a high-fashion runway show, a commercial advertisement, or an editorial spread. Talk to the client about the look, personality, and style they are seeking to make sure the model matches their expectations. Without this, it’s impossible to make the right selection.
2. Evaluate the Model’s Versatility
A good model is one who can adapt to different styles, looks, and brands. When assigning a model to a job, assess how versatile they are. Versatility is key in the modeling world, as it ensures the model can fit various roles and scenarios. Models who can easily switch from high fashion to commercial, or from runway to print, are valuable assets to clients.
3. Consider Body Proportions
While the fashion industry is increasingly diverse, certain modeling jobs may still require specific body proportions. For example, runway models often have tall, lean frames, while commercial models might need to represent a more relatable or everyday look. Understanding the specific requirements for body shape and height is essential to ensure the model fits the role physically.
4. Examine the Model’s Portfolio
A model’s portfolio is their résumé, and it speaks volumes about their experience and strengths. Always review a model’s portfolio carefully before making an assignment. Look for diversity in their work and how well they photograph in different settings. A well-rounded portfolio can show a model’s range, giving you confidence in their ability to meet the demands of the client.
5. Assess the Model’s Professionalism
Professionalism is just as important as appearance in the modeling industry. When considering a model for an assignment, pay attention to their punctuality, attitude, and work ethic. A model who is professional and reliable will make the entire process smoother for both you and the client, ensuring that deadlines and expectations are met without unnecessary complications.
6. Match the Model’s Look to the Brand
Not every model is suited for every brand or campaign. Some brands have a distinct aesthetic, and it’s crucial to match the model’s look with that image. For example, an edgy, avant-garde model might not be suitable for a commercial campaign promoting wholesome family products. Understanding both the model’s look and the client’s branding is crucial in making the right match.
7. Observe Their Runway Presence
For runway assignments, a model’s walk and presence on the catwalk are critical factors. If you’re scouting for runway models, observe how they carry themselves and their poise on the runway. A confident, graceful walk is necessary for runway success, and this should be a major consideration when making an assignment for a fashion show.
8. Evaluate the Model’s Personality
A model’s personality can make or break a shoot or show, especially in jobs that require interaction with the public or with a team. Consider how well the model can interact with others, how easy they are to direct, and whether they have the charisma that might be needed for certain jobs. A model with a good attitude and an easygoing nature is often easier to work with, creating a positive environment on set.
9. Look for Marketability
Marketability is a significant aspect of a model’s potential success. A model who has a unique look or a strong social media presence can be more appealing to clients. Models who resonate with a specific audience can often bring more value to a brand. When assigning models, think about their potential marketability and how that aligns with the client’s goals.
10. Trust Your Instincts
Finally, trust your gut. Model scouting is as much an art as it is a science. If a model has something special that stands out to you, even if it doesn’t perfectly align with traditional standards, don’t hesitate to give them a chance. Sometimes, it’s the unconventional choices that turn out to be the most successful in the long run.
